Winnebago has a story and what a story it is

Looking Back

Take a Drive Down Memory Lane

Our humble history began in the American heartland of Forest City, Iowa over 50 years ago. We’re still here innovating and building high quality, eye-catching recreation vehicles. Here’s our story between the decades.

1955

The Forest City, Iowa Chamber of Commerce creates an Industrial Development Committee to attract new businesses to the community of 2,500. Committee member, John K. Hanson, researches bringing a trailer company to the area.

1958

Modernistic Industries of Iowa incorporates on February 12, 1958. Shortly thereafter, at age 46, John K. Hanson becomes its President.

1958

“Aljo” is the first trailer to roll off the assembly line on March 19th. It costs $895.

1961

The company changes its name to Winnebago Industries after the county where it’s located. The iconic “Flying W” now appears on the sides of Winnebago vehicles.

1966

Winnebago’s first self-contained motorhome, a 19-footer called the F-19, is built on a Ford chassis. The famous D22 model follows shortly thereafter.

1969

The top-of-the-line Chieftain is introduced at the 7th Annual National Recreational Vehicle Exposition in Louisville, Kentucky.

1970

The motorhome line expands with the low-priced Brave series in 17 and 19-foot lengths.

1975

Winnebago introduces the Itasca line of motorhomes on a Chevrolet chassis.

1981

The Winnebago Warrior and the Itasca Spectrum models are introduced with nearly double the fuel economy of conventional models.

1987

The roomy Winnebago Superchief and Itasca Suncruiser lines are introduced.

1990

Winnebago introduces the Winnebago Warrior and Itasca Spirit Micro Mini motorhome lines built on a Toyota chassis.

1993

The company introduces its first wide-body Winnebago Minnie Winnie and Itasca Sundancer models.

1996

Winnebago mourns the death of founder and Chairman, John K. Hanson.

2003

Winnebago debuts the diesel pusher Winnebago Vectra and Itasca Horizon.

2008

Winnebago unveils its new Class B Era to rave reviews.

2009

Winnebago extends the length of its Winnebago Tour and Itasca Ellipse to new lengths—42 feet.

2010

Winnebago buys SunnyBrook RV and re-enters the towable market as Winnebago Towables.

2014

Winnebago brings back the iconic “eyebrow” design with its revamped Brave and Tribute models.

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Tell us your Story

The story of Winnebago is about the people who love our products and take their wild enthusiasm on the road. Now we want to hear those stories—your stories. Please, do tell. We promise: we’ll tell everyone! All story submissions will receive a Crew vinyl decal. Added bonus: If your story is posted to the website, we'll send you a vintage-style Crew T-shirt. Read more about The Crew below.

Join the Crew

Show Your Pride

We’re looking for a few good men and women—aw, heck, that’s not true. We want everybody to join The Crew! If you love Winnebago coaches and aren’t afraid to show it, you’re in! Submit your stories and photos to become part of The Crew.

See how far we've come

Then & Now

The Brow is Back

In the late ’60s and ’70s, there was no mistaking a Winnebago motorhome with its Flying W and iconic "eyebrow" design. What goes around comes around. It’s time to fall in love again with the revamped Brave and Tribute.

See TributeSee Brave

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